Copywriter · Content strategist · AI search
Head writer for Moon, a YouTube channel with 1.8 million subscribers. Two years reporting for the Independent and DailyAI. Engineering content for HBK and IMI, equity and governance for Vestd, head of content at Cerebrum DAO through $1.86M of tokenised research funding, and 400-plus articles that helped build Birdfact. And AI Marketing School, the AI search newsletter read by teams at Apple, Microsoft, Fidelity, Lyft and Forrester.
Moon
DailyAI
Birdfact
HoymilesLedex
Versed MediaBeAmazed
MoonDailyAIBirdfactHoymilesLedexVersed MediaBeAmazed
Selected work
Cosmology, data acquisition, equity law, decentralised science, triple glazing, penguins. Scripts for Moon: work page. Every quote below is lifted straight from the published piece.
Cerebrum DAO · Case study · Head of content
DailyAI · Feature
Perhaps the ultimate frontier isn't the stars, but the infinite possibilities of virtual reality.
Birdfact · Case study · 400+ articles
HBK · Engineering
Vestd · B2B · 50+ pieces
Company culture is cultivated and grown. It can't be forced upon people.
AI Marketing School · Newsletter
Getting cited by AI is the new link building.
Federation of Master Builders · Consumer guide
There's little doubt that your next set of windows should be triple glazed; it's just a question of timing.
Services
Ten years freelance and in-house across tech, engineering, finance, science and culture. Researched properly, written in plain English, built to perform.
Head writer for Moon, 1.8 million subscribers. Versed Media. BeAmazed at 10 million. Long-form, research-heavy, built for retention.
Content that ChatGPT, Perplexity and Google AI Overviews actually cite.
Cerebrum DAO, Ledex. DeSci, IP tokens, real-world assets, in plain English.
HBK, IMI, Hoymiles. Test and measurement, fluid control, solar.
Vestd, Gartner, Epicor, Panasonic. Jargon translated, not repeated.
Essays and explainers for DailyAI and the Independent that people finish.
Birdfact, the Independent, the FMB. Guides that rank for years and get cited by AI search.
Websites, blogs and email for firms without a marketing department. Builders, accountants, shops, studios.
AI search · GEO · AIO · LLMO
Getting cited by AI is the new link building.
That line is from AI Marketing School, the newsletter I write on AI-assisted marketing. It's read by teams at Apple, Microsoft, Fidelity, Lyft and Forrester, and it's where I test what gets content quoted by AI search before I use it for clients.
See the AI search offer →Client reviews
From 78 reviews on Upwork, where I'm Top Rated Plus with a 100% Job Success score across 144 jobs and 2,200 hours. Job titles as the clients wrote them. Upwork profile or all reviews.
Sam is highly reliable, and an amazing writer! I've had a great experience working with Sam and would highly recommend him.
Logan R.Upwork · "Editor needed for music technology blog" · Apr 2025 · 5.0His ability to never lose the quality of his writing, even with a new story every day, has been an absolute testament to his knowledge and his craft.
AI news publisherUpwork · "Writer to produce regular news content on developments in the artificial intelligence space" · Nov 2023 – Jul 2024 · 315 hrs · 5.0Working with Sam was a pleasure. He communicated clearly, was fast but with an eye for details. We will work with him again.
Edward L.Upwork · "Experienced content writer" · Oct 2024 – Feb 2025 · 5.0Sam is definitely a cut above the rest! The quality of his work always exceeded my expectations in terms of creativity and originality.
YouTube channel ownerUpwork · "Experienced YouTube script writer for an interesting/fun fact channel" · Aug 2023 · 5.0He not only demonstrated a deep understanding of AI, machine learning, and technology but also tailored his writing to align seamlessly with our brand.
Jonathan M.Upwork · "AI news writer needed to produce regular content" · May – Nov 2023 · 413 hrs · 5.0A fantastic writer! Understood the brief entirely and speedy turnaround. Thanks, Sam!
BirdfactUpwork · "Information-based content for a bird fact website" · Oct 2021 · 5.0Let's talk
A script, a feature, a technical article, a token launch, a content plan, or a question about why ChatGPT keeps citing your competitor. Tell me what you're working on and I'll come back within a working day.