Long-form content · Features · Thought leadership

Long-form content people finish.

Q: How much does a long-form article cost?

It depends on research depth and interviews. A 2,000-word researched feature typically sits in the mid hundreds of pounds; a 3,000-word piece with interviews and original analysis is more. I quote a fixed price per piece after a short brief.

Q: Do you ghostwrite thought leadership?

Yes. Much of my B2B work is ghostwritten under an executive's name. I interview them for 30 to 45 minutes, write in their voice, and they approve every word before it goes out.

Q: Can you write about AI credibly?

I wrote daily for DailyAI for two years, around 700 pieces, covering research papers, policy, industry and the philosophy of the field. I also write AI Marketing School, a newsletter read by teams at Apple, Microsoft, Fidelity, Lyft and Forrester.

I write features, essays and explainers that take a difficult subject and make a general reader want to get to the end. Around 700 of them for DailyAI, including 3,000-word pieces on the Fermi Paradox, AI risk and what generative AI does to language. Ghostwritten or under my own name, for publishers and brands.

FeaturesEssaysExplainersWhite papersGhostwritingReported pieces

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What is long-form content for?

Short content gets you into the feed. Long-form is what makes someone decide you know what you're talking about. It's the piece a prospect sends to their boss, the article a journalist links when they need a source, the essay that still gets cited two years on.

It's also the format AI search leans on. ChatGPT, Perplexity and Google's AI Overviews pull from pages that define terms clearly, cite their sources and answer the question properly. That is a description of a good feature.

How I write it

I start with primary sources: the paper, the filing, the transcript, the data. Then I find the thread a reader can hold onto. The Fermi Paradox piece opens with a question everyone has asked looking up at night. The one on isolation opens 700,000 years ago, around a fire. The subject is hard; the way in isn't.

Structure is simple and visible: framing, evidence, stakes, a clear ending. I'd rather land one argument than gesture at six. And I don't pad. If the piece is done at 1,800 words, it's 1,800 words.

What you get

A researched, sourced draft to the agreed length, with links to every claim
Title, subheads, standfirst, meta description and suggested pull quotes
Structured so AI search and featured snippets can lift it cleanly
Unlimited edits until the piece is right
Interviews arranged and conducted if the piece needs them

Our ancestors once huddled in small, isolated communities, their faces illuminated by flickering fires.

Opening line, "(Dis)connected", DailyAI

AI is immersed in a fog of uncertainty.

"Three debates facing the AI industry", DailyAI

Big tech might load the game so the house always wins for as long as it stays standing.

"The battle of the AI godfathers", DailyAI

FeatureA new thesis for the Fermi Paradox3,000 words
FeatureThe evolution of bio-inspired AI2,500 words
OpinionAI, language and culture in the Library of Babel2,000 words
AnalysisNavigating the labyrinth of AI risks1,600 words

Subjects I've gone deep on

From AI alignment to triple glazing.

AI and machine learning, technology policy, neuroscience, astronomy, Web3, equity and tax, construction and renewables, the natural sciences, music and culture. If it isn't on the list, it's probably adjacent to something that is.

Questions people ask

Questions about long-form content

What counts as long-form content?

Anything over about 1,500 words that has to hold a reader's attention on its own: features, essays, explainers, reports, white papers and ghostwritten thought leadership. My sweet spot is 2,000 to 3,500 words.

How much does a long-form article cost?

It depends on research depth and whether there are interviews. A 2,000-word researched feature typically sits in the mid hundreds of pounds; a 3,000-word piece with interviews and original analysis is more. I quote a fixed price per piece after a short brief, so there are no surprises on either side.

Do you ghostwrite thought leadership?

Yes, and a lot of my B2B work is exactly that. I interview the executive for 30 to 45 minutes, write in their voice, and they approve every word. The piece is theirs; I just make it sound like them on a good day.

Can you write about AI credibly?

I wrote daily for DailyAI for two years, around 700 pieces across research, policy, industry and the philosophy of the field, and led event coverage and interviews. I also write AI Marketing School, read by teams at Apple, Microsoft, Fidelity, Lyft and Forrester. So yes, and I'll tell you when a claim doesn't hold up.

How fast can you turn a feature around?

Five to seven working days for a researched 2,000 to 3,000-word piece. Faster is possible for news-led pieces, and I did a new story every day for two years, so I know how.

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