Work
Selected work, by client.
A cross-section rather than a complete list. Some of the work is ghostwritten or behind a login, so ask for samples in a particular field. The projects with measurable results are in the case studies.
Moon
YouTube · 1.8M subscribers · Head writer since 2025
Writing, reviewing and editing scripts, and contributing to what the channel makes next. I also write for Versed Media, a video essay channel, and earlier wrote science and engineering scripts for BeAmazed at 10 million subscribers. View counts are as of November 2026.
DailyAI
Writer and reporter · 2023–2025 · around 700 pieces
Daily news, event coverage, interviews and long-form features on AI research, policy and philosophy. The pieces below are the long reads. Every quotation from them on this site was checked against the published page.
- FeatureA new thesis for the Fermi Paradox: is AI a Great Filter or a cosmic colonizer?Aug 2024 · 3,000 words
- Feature(Dis)connected: mitigating isolation in a virtually connected worldMay 2024
- AnalysisThree debates facing the AI industry: intelligence, progress, and safetyMar 2024
- OpinionAI, language, and culture in the Library of BabelNov 2023
- FeatureThe battle of the 'AI godfathers': is AI risky or not?Nov 2023
- FeatureThe evolution of bio-inspired AI: developments and future directionAug 2023
- AnalysisAI on the battlefield: who is responsible if it goes wrong?Aug 2023
- FeatureAI mind-reading: medical breakthrough or step towards dystopia?Aug 2023
- FeatureDecoding the universe with AI and machine learningAug 2023
- AnalysisNavigating the labyrinth of AI risks: an analysisJun 2023
- NewsDecoding the AI mind: Anthropic researchers peer inside the "black box"May 2024
- ArchiveFull author archive2023–2025
HBK, IMI, Hoymiles
Engineering · Test and measurement · Fluid control · Solar
Technical content published under the brands' names, so samples are available on request. How I approach this work is on the engineering page.
- HBKNVH testing: noise, vibration and harshness content for Hottinger Brüel & KjærTechnical
- HBKFusion-LN data acquisition platformProduct
- HBKCustomer case study with NASACase study
- IMIValve manifolds in pneumatic and fluid control systemsTechnical
- IMIEnergy saving in compressed air and fluid controlTechnical
- HoymilesSolar and microinverter content for installers and homeownersProduct
- Data InterchangeDiscover API integrationSupply chain
Vestd
B2B · Equity management · 50+ pieces since 2022
Share schemes, EMI, growth shares, 409A valuations, pre-emption rights, equity governance, board reporting, KPIs and company culture, for the UK's leading equity-management platform.
- VestdBoard reporting: what to include, how often, and why it matters2026
- VestdThe five pillars of equity governance for UK companies2026
- VestdPre-emption rights: a guide for companies and shareholders2026
- VestdHow to plot effective KPIs for every role2026
- VestdEMI: could eligibility changes reshape your growth plans?2025
- Vestd409A valuations: what you need to know2024
- VestdGrowth shares: the flexible way to share success2024
- VestdHow six tech startups built impressive company cultures2022
- ArchiveAll Vestd articles50+
Cerebrum DAO
Head content strategist · DeSci · Tokenised IP
Content strategy, explainers and launch copy for a community-funded neuroscience organisation, through $1.86M raised across four tokenised IP projects, a clinical trial for Percepta and two consumer products. Case study →
- StrategyEditorial voice across website, newsletter, X and DiscordOngoing
- Launch copyNEURON-Percepta tokenised IP raise and trial announcementsRaise
- ProductPercepta supplement and Cerebrum Cortex brain-health assessmentConsumer
- CommunityContributor newsletter5,000+ subscribers
- AlsoLedex, a real-world asset tokenisation platformWeb3
Also Gartner, Panasonic, Epicor, the Royal Mint, Age Times, Aya Data and Gripped's B2B clients. Some of this work is ghostwritten or behind a login.
AI Marketing School
Newsletter · Bi-weekly · Read by teams at Apple, Microsoft, Fidelity, Lyft and Forrester
AI-assisted marketing tools and techniques: news with analysis, followed by a step-by-step tutorial. It is also where I test what gets content cited by AI search before using the method for clients.
- IssueThe great unclick: zero-click search and the citation strategyJun 2025
- IssueGaming AI search like it's 1999: how Perplexity ranksAug 2025
- IssueLook who's late to the party: Apple's AI searchSep 2025
The Independent and the FMB
Consumer guides · Windows · Solar · Renewables · 2023–2025
Technology writer and reporter for the Independent Advisor, and guides for the Federation of Master Builders. Long, well-sourced pieces that rank and give homeowners a clear answer.
- FMBTriple glazed windows: are they worth it?3,300 words
- FMBHow much electricity does a solar panel produce?2,000 words
- FMBA guide to solar invertersGuide
- FMBHow much does it cost to double glaze a 3-bed house?Guide
- FMBHow much do sash windows cost?Guide
- FMBAll FMB guidesAuthor page
- IndependentWindows and solar guides, Independent Advisor2023–2025
Birdfact
Nature and science · 400+ articles · 2021 onwards
Evergreen articles that helped take a new domain to hundreds of thousands of readers a month, and still rank years later. Case study →
- BirdfactInside a penguin's mouthBiology
- BirdfactCrow symbolism: a complete guideCulture
- BirdfactOwls in the UKRegional guide
- BirdfactDo swans migrate?Behaviour
Samples in your field
Tell me the sector and the format and I'll send the closest matches, including unpublished and ghostwritten work where I'm permitted to share it.
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