Case studies

What the writing actually did.

Two projects with measurable results. At Cerebrum DAO, a decentralised science organisation funding neuroscience through tokenised IP, I led content through $1.86M of raises and a clinical trial. At Birdfact, more than 400 articles helped take a new domain to hundreds of thousands of readers a month.

Cerebrum DAO · Head content strategist · DeSci

Making decentralised science comprehensible

Content strategy, explainers and launch copy for a community-funded neuroscience organisation, through $1.86M raised across four tokenised IP projects, a clinical trial for Percepta and two consumer products.

Read the case study →

$1.86Mraised across four IPT projects

45+research proposals reviewed

1clinical trial in active recruitment

5,000+newsletter subscribers

Birdfact · 400+ articles · Evergreen SEO

Four hundred articles, still ranking.

More than 400 research-led, answer-first articles from 2021 onwards. Years later they still rank, and the site draws hundreds of thousands of readers a month.

Read the case study →

400+articles written and published

100s of Kmonthly visits today

4+ yrsand the 2021 articles still rank today

Top 100globally in its category

More to come: Moon, Vestd and the engineering work are next. If you'd like detail on any of those now, ask.